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Release the Chicken has been providing outstanding visuals for campaigns that look into improving urban spaces, encouraging cycling and enhancing the relationship between people and their surrounding environment.
London Cycling Campaign has gained support from an astonishing over 40,000 people for the Love London, Go Dutch Campaign, and that was only possible with the help of the images we produced that translated their vision of a better city. As a result, all the mayoral candidates have signed up to Love London, Go Dutch vision, and LCC has successfully achieved what they aspired to in the Mayor’s new vision for Cycling.
We are very happy to part of their success. If you would like to discuss how we can help you to bring your vision to life, please contact us via email: info@releasethechicken.com or call us on +44 (0) 7791 766 567.
Spot the difference
Following the death of another cyclist in London last monday, it is very sad that another life (second this year in London) was taken due to a HGV turning left.
Each year, half the cyclist fatalities in the capital involve lorries, and about three-quarters of those involve vehicles from the construction industry. I made a quick mock up using our lorry designed for LCC, it clearly shows what difference it would make if London had safer lorries on the streets.
Powerful visuals that communicate effectively, ensure understanding and change behaviours.
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Our lorry for LCC reaches the BBC London News
This is the power of of visualisation. Our design gets a massive media coverage for London Cycling Campaign.
Please see the report here
The LCC Safer Lorry and Safer Cyclist campaign in the press
Since the LCC published the pictures and video of the Safer Urban Lorry design we produced here, the campaign which calls on the construction industry to adopt similar vehicle designs to reduce the shocking number of lorry-cyclist fatalities, has been very successful so far.
Links on the press:
Release the Chicken helps London Cycling Campaign to design a cyclist friendly lorry for London.
When London Cycling Campaign approached me and asked “can you help us to design a cycle friendly lorry? so we can challenge the construction industry to use vehicles that help reduce the terrible number of people on bikes and on foot who are killed by lorries?
The answer was YES!! The pictures were published today and in 20 minutes LCC and the Guardian blog was flooded with debate. And that is what Release the Chicken is most proud of. It is not only a nice picture it is the meaning, what communicates, how it influences and how it can trigger positive changes.
For more information about it please visit here
Mayor’s new Vision for Cycling is “Ground-breaking” says London Cycling Campaign
“The Mayor’s Vision for Cycling is exciting and ground-breaking, and a just reward for the 42,000 people who supported LCC’s Love London Go Dutch campaign.
Great News for Cycling today. That only shows that London Cycling Campaign is doing a great job and I am absolutely thrilled that Release the Chicken is part of this amazing Love London Go Dutch campaign producing inspiring visuals that help to raise awareness, engage the public and transform political attitudes.
The mayor’s designs are good to see the plans but I am not really inspired by the visuals. Hey Boris, just look at ours and compare it!
To find out more click here
EBacc CAMPAIGN SUCCESS!
Government announcement that they will introduce a ‘new eight-subject measure of GCSEs, including English and maths, three subjects out of sciences, languages, history and geography and three other subjects, such as art, music or RE’ and the announcement that the English Baccalaureate Certificates are being dropped in favour of reformed, rigorous GCSEs. The detail of the announcement will be scrutinised over the coming days and weeks.
Include Design – Creative Industries at risk
The newly proposed Ebacc qualification will exclude Creative Subjects from the nation’s educational agenda. Rather than risk losing generations of design industry professionals at huge cost to the UK’s creative economy, we urge the government to reconsider their stance and add a sixth pillar of Creative subjects into the Ebacc.
Please sign the petition: http://includedesign.org/
London Open Streets Campaign
Open Streets London Project
Once again Release the Chicken brings campaigners’s vision to life. Open streets organisers needed a picture that showed what a street would look like when closed to the traffic and how the people would experience their street in a new way imagining the vast potential to better serve their communities.
They approached us with a photo of Southwark Street in Autumn. The Open Streets will happen only in the summer, then the first thing was to transform a cold and dull day into a lovely sunny summer day.
We also wanted to bring the Shard to life to its full splendour, so we added some colours. With only four days to do, we had to find lots and lots of photographs of people in light clothes, cyclists, runners, pedestrians and others so we could populate the street. Waiting for a sunny day to shoot new photos was not an option… You know, this is London and the weather forecast wasn’t on our side. The organisers supplied us with quite a few from the same event in New York and thanks to our client LCC (London Cycling Campaign) we used some of their photos too.
We had pictures from all different sources so after a thorough process of clearing the background, we then got the proportions right, matched lighting as much as possible, added shadows, depth of field and etc.
Although this is not a photorealistic picture, the result looked very natural and the picture gives a very good impression and most importantly, the picture really shows the contrast of the way the street can be used by comparing before and after as well as it projects the vibrance and the atmosphere of the new space.